End-to-end analytics: know the profit from every ad channel
- · You don't know which ad channel is actually profitable
- · Your data is scattered across CRM, ad accounts, and spreadsheets
- · You don't know the exact cost per lead or ROI for each channel
- · Budget decisions are made by gut feeling, not by the numbers
What's included
- ·Audit of current traffic sources and data collection points
- ·Setting up goals and events on your website
- ·Integrating Yandex Metrica, Google Analytics, and ad accounts
- ·Call tracking and CRM connection
- ·Building a full funnel from click to closed deal
- ·Visualization in Power BI / Looker Studio
- ·Regular reports with budget-optimization recommendations
Results you get
- ·A precise understanding of which channel is profitable and which isn't
- ·Lower ad spend by cutting underperforming channels
- ·Higher ROMI through smarter budget reallocation
- ·One dashboard for both owner and marketer
- ·Decisions based on data, not gut feeling
Who it's for
Companies running several ad channels and/or a sales team, where it's hard to tell where the real revenue actually comes from.
Case study
End-to-End Analytics
Analytics
