Case study: website and brand design for a padel club in Saint Petersburg
Task:
Build a website and brand identity for a premium padel club in Saint Petersburg: show off the club's atmosphere, present the courts and trainers, set up online booking for the first session, and increase the number of requests.
Developed by:
jetybox
About the project
avrorapadel.ru is a premium padel club in Saint Petersburg. It was built to be more than a place to play — a space for sport, leisure, and business meetings, with a lounge zone, sauna, massage room, and 15-meter ceilings.
The client came to us at the very start of the project, to build the brand and the website from scratch — from the logo and visual identity to a full online presence that matches the club's premium positioning.
What we did
- designed the AVRORA PADEL brand identity: logo, typography pairing, and a black-and-gold palette that reflects the club's premium positioning
- designed the site structure: About the Club, Services and Pricing, Courts, Trainers, Partners, News, Contacts
- built a selling first screen with a quick booking form for the first session right on the homepage
- clearly presented the club's key amenities: professional courts and equipment, modern locker rooms with a sauna, a lounge zone and café for business meetings, a massage room, and 15-meter ceilings
- built a court catalog with switchable tabs (Prime Panoramic, Prime Ultra Panoramic, Prime Single) and 3D renders of each court
- added a trainers section and a services/pricing catalog
- connected online booking and request handling
What it looks like
The homepage immediately signals the club's premium status: a dark palette with a gold accent, a clear headline, and a one-click booking form for the first session — no need to hunt for contact details elsewhere on the site.
The "About the Club" section conveys the atmosphere through interior photos — the lounge zone, courts, and sauna — and backs it up with short cards highlighting key amenities: professional courts, modern locker rooms, a lounge zone for meetings, a massage room, and 15-meter ceilings.
The "Our Courts" section, with tabs for each court type and 3D renders, helps clients pick the right format — Prime Panoramic, Prime Ultra Panoramic, or Prime Single — before they even visit the club.
Want a website and brand design like this for your business?
If you need a website and visual identity that signal the level of your business from the very first screen — the jetybox team will build them for you turnkey: from the logo and design to a finished website with online booking.
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Results:
- Designed the brand identity and logo for the premium padel club AVRORA PADEL.
- Built the website turnkey — from structure and layout to 3D court renders.
- Implemented online booking for the first session right on the homepage.
- Clearly presented the club's premium amenities: lounge zone, sauna, massage room, and 15-meter ceilings.
- Assembled a catalog of courts, trainers, and services with pricing.
- The website became the club's main channel for attracting new players and partners.